THE NEED TO DIFFERENTIATE ITSELF AND EFFECTIVELY COMMUNICATE ITS UNIQUE OFFERINGS AND VALUE PROPOSITION TO CLIENTS AND PARTNERS.
“Effective product promotion is one of the necessities to attract new customers. A strong set of promotional strategies will keep your current customers and get new ones as well,” explained Ahmad Hashem, general manager, Concorde Fujairah Hotel.
As he further revealed, the property’s team uses a varied approach to promotion, relying on visits to clients, cold calling, social media, SMS campaigns as well as email marketing, among others.
Equally versatile is the strategy of Radisson Blu Resort Fujairah, as Inessa Verkhovskaya, cluster assistant director of sales, leisure, Radisson Blu Resort Fujairah, revealed.
“The most effective means of promotions we currently have are several and quite diversified,” disclosed Verkhovskaya.
“We have a strong participation in road shows and exhibitions on a regional and international level; we make an extensive use of social media platforms and keep our website frequently updated with the latest special offers.”
However, one promotional tool stands out as particularly successful, according to
“Additional and quite effective tools are fam trips, which allow us to build strong and persisting relationship with new partners whilst making them live our resort experience,” she insisted.
In today’s world, not being present on social media is unthinkable – it is not only crucial for brand and property visibility, but is an increasingly valued avenue for two-way communication with consumers. The team at Le Méridien Al Aqah Beach Resort takes this a notch further, leveraging the power of these platforms to provide bespoke guest experience.
“We try to keep our social media channels engaging and also use these platforms to communicate effectively with our guests, responding to their queries in record time,” said Patrick Antaki, general manager, Le Méridien Al Aqah Beach Resort and Al Maha, a Luxury Collection Desert Resort & Spa.
Communication with guests is also highly appreciated by Karim Zaki, general manager, Novotel, ibis and Adagio Fujairah, who highlighted Instagram as the most interactive platform for his cluster of properties.
“Our fans are sharing their moments with us using hashtags such as #fujairahpoolparty, #summerinfujairah and others,” he enthused.
The power of social media is not only leveraged by local hoteliers, but has also been recognised by Fujairah Tourism & Antiquities Authority, which is also present on Facebook, Twitter and Instagram.
“All our social media is active, and our Instagram is active almost on a daily basis,” boasted Saeed Alsamahi, general manager, Fujairah Tourism & Antiquities Authority.