Amadeus Behind flydubai’s Loyalty Scheme

In a bid to secure customer loyalty in a fast-growing and competitive environment, flydubai has applied Amadeus’ technology to create its new rewards programme, OPEN.

With simplicity as its main philosophy, through Amadeus Loyalty Management, the new scheme enables members to earn one point for every USD1 spent and the option to pool with other members to redeem rewards, among other features.

Maher Koubaa, head, airline group, Middle East and Africa, Amadeus, explained, “Our technology is designed to help airlines effectively manage and leverage their loyalty programmes, whatever their size or business model. flydubai’s OPEN programme shows true innovation in catering to the needs of the airline’s customers, and its success is the hallmark of what a successful partnership can deliver.”