Over the upcoming years, Jordan’s tourist product will be further diversified, as the country will welcome several mega-developments.

 

One such venture is the Abdali project. Spread across 2km2, the destination is hailed as the new downtown of Amman, which is home to The Boulevard, an open-air district with plenty of residential and commercial space, as well as retail and food and beverage facilities.

“Adding a spark of contemporary living to the city of Amman, the masterly planned complex incorporates avant-garde office spaces, luxurious hotel serviced apartments, unique outdoor retail outlets, scenic rooftops as well as exclusive dining destinations,” enthused Taher Al-Jaghbir, CEO, Abdali Boulevard Company.

The project is attracting new business ventures, many of them being launched by multinational companies. Soon, it will host Le Gray, Amman Luxury Hotel & Residences, W Amman Hotel and Amman Rotana Hotel, which will join the already operational The Boulevard Arjaan by Rotana. However, the development will get the real boost with the opening of Abdali Mall, which is slated to be unveiled in April 2016.

“Abdali Mall is an innovative, design-led mall that incorporates open-air features, and introduces a variety of amenities,” explained Marwan Abu Hassan, general director, Abdali Mall.

Another rapidly developing destination within the Kingdom is Aqaba. Earlier in May, Hani Mulki, chief commissioner, The Aqaba Special Economic Zone Authority, revealed that the authority is working together with Aqaba Development Corporation on a plan to diversify the city’s tourism products to lure foreign and local tourists.

Several projects are already underway, including Ayla Oasis, the country’s only 18-hole signature golf course, due for completion in 2017; the Marsa Zayed project, hailed as the largest mixed-use development in Jordan which will feature expansive retail, recreational, entertainment and business districts; and Saraya Aqaba, built around a lagoon, which will comprise luxurious hotels flying the flags of Jumeirah, Westin and The Luxury Collection, as well as retail shops, restaurants, a water park, beach club and an amphitheatre.