NEW WAVE OF DEVELOPMENTS IN LINE WITH ITS STRATEGIC PLAN FOR 2021.
Through the allocation of human and financial recourses, Ajman’s tourism industry has achieved notable results over the past years with revenues generated by the industry soaring to AED359 million (USD97.8 million) in 2015, up 19 percent year-on-year, with 509,658 guests and over 1.39 million bed nights on record.
To maintain this pace of progress and lay down a solid foundation for the future, Ajman Tourism Development Department (ATDD) created a new identity, to, as Faisal Al Nuaimi, general manager, ATDD, explained, enhance the destination’s position in the marketplace.
“The brand’s focus is to bridge today’s realities with the aspirations of tomorrow,” articulated Al Nuaimi, further disclosing that the strategy builds on Ajman’s existing credentials with a keen focus on its quality-driven hospitality offerings, free zone and port, to seamlessly align with the emirate’s vision for 2021.
“We will position Ajman as a tourism and investment destination. The aim is not to make the emirate like every other destination, rather to make Ajman different from everyone else,” said Al Nuaimi, adding that ATDD is building its actions around the ethos of Sincerely Emirati, highlighting the welcoming nature of the destination and its people.