Alexandria Alexandria

ALEXANDRIA: Cultural Heritage at its Best

city of rich heritage – once Egypt’s capital for over 1,100 years – Alexandria boasts numerous historical landmarks. As Anan El Kady, manager, marketing communications, Hilton Alexandria King’s Ranch,

explained, the destination’s famous offerings lure diverse segments to the hotel from Saudi Arabia to the UK, UAE, Kuwait as well as the domestic market.

Having opened its doors this spring, Hilton Alexandria King’s Ranch encourages guest to explore the city’s attractions.

“Alexandria […] has its very own heritage from the Romanian and Greek whiff; the sea-shore city is a big attraction among domestic [and] international travellers.

If you are planning to visit this beautiful city, you must see Bibliotheca Alexandrina, the Citadel of Qaitbay, Montaza Palace, the Greco-Roman Museum, and Pompey’s Pillar,” exclaimed El Kady.

Alexandria’s museum is another must-see attraction and should not be missed by guests.

Diab ensures that he points leisure-seeking visitors of Radisson Blu Hotel, Alexandria to the right direction when it comes to exploring the best of the destination.

“The Alexandria National Museum [...] sets a high benchmark for summing up [the city’s] past. With a small, thoughtfully selected and well-labelled collection [...] from Alexandria’s other museums, it does a true job [in showcasing] the city’s history from ancient times until the modern period,” commented Diab.

ENVISIONING A STABLE FUTURE

Considering that the gradually stabilising leisure-driven inbound market of Alexandria is bound to begin experiencing a boost in demand in the future – particularly from the Middle East – many think that this is the time to invest in the destination and further enhance its offering in order to better adapt to the changing needs of existing as well as new markets.

“I believe that Alexandria is a large and potential market for so many tourism projects and hotels.

[…] It is still fresh and needs more developments. Hence, there is a good opportunity for new hotels to [be] opened which will attract more tourists,” claimed El Kady.

In order to lay down the foundation for a more stable future, according to Seoudi, the destination could potentially benefit from investing in religious tourism, building on Alexandria’s historical role in the wider region’s religious past and the various important landmarks found around the city.

“Our guests come mainly for leisure and relaxation. Very few people come for culture and when they do, they visit mainly Bibliotheca Alexandrina, the Citadel of Quaitbay, [and] churches,” disclosed Seoudi.

Considering the already invaluable cultural and historical heritage on offer, in an attempt to further improve the destination’s tourism product, Seoudi believes that a more diverse range of attractions and experiences could help Alexandria reach out to broader audiences.

“There are many monuments [located] underwater from Cleopatra’s time,” stated Seoudi, while also mentioning the spectacle provided by the remains of Napoleon’s sunken fleet.

This, coupled with its idyllic geographical position, offers the city great opportunities for the future.

“Alexandria has generally been characterised by a cultural ambivalence inherent in the city’s location extending along a spit of land with its back to Egypt and its face to the Mediterranean,” expressed Diab.

Adding to this, El Kady drew attention to the city’s unparallelled uniqueness created by an elegant blend of remnants of an ancient culture and long sandy beaches.

“The city itself has its own taste of [an] old and beautiful seashore destination [for those] looking for heritage and history,” noted El Kady.