In an effort to make Bahrain stand out as a destination that meets the needs of both business and leisure travellers, BTEA evaluated that approximately USD10 billion has been invested in development projects in 2017, while it has infrastructure projects worth over USD32 billion in the pipeline either under construction or scheduled for the near future.
BEING AN IDEAL DESTINATION FOR LEISURE TRAVEL, BAHRAIN IS VISITED BY MILLIONS EVERY YEAR.
In a bid to further strengthen the role of the Bahraini tourism sector as one of the main contributors to national economy, while also promoting the country’s differentiating features through its tourism marketing brand, BTEA has recently established representatives offices in strategic locations, such as Moscow, London, and Paris, to access and serve new source markets.
HAVING IDENTIFIED THE IMPORTANCE OF AUTHENTIC EXPERIENCES, BAHRAIN'S TOURISM SECTOR IS SET TO BENEFIT FROM THE OUTCOME OF THE INDUSTRY’S ONGOING EFFORTS TO TRANSFORM THE DESTINATION INTO A WORLD-RENOWNED HUB, WITH UNIQUE ACTIVITIES INSPIRED BY THE REGION’S DISTINCTIVE CHARACTERISTICS.
Sara Haji, assistant marketing manager, Sofitel Bahrain, Zallaq Thalassa Sea & Spa, empathised on their unique location, which is in close proximity to BIC, an ideal destination for their guests to experience the resorts facilities as well as easy access to the circuit.
THE BAHRAIN INTERNATIONAL CIRCUIT'S WELCOME CENTRE REPORTEDLY ATTRACTS THOUSAND OF VISITORS EVERY MONTH, AS THE KINGDOM'S HOSPITALITY INDUSTRY RECEIVES GUESTS FROM ALL ACROSS THE GLOBE DURING THE EVENTS.
In fact, acknowledging tourism’s capability to deliver strong benefits and bolster the growth of related sectors, while also providing job opportunities, Bahrain continues to expand its global reach with Gulf Air taking a leading role in this aspect.
As one of the region’s commercial and financial powerhouses – which nonetheless boasts a rich cultural heritage as well – Bahrain takes pride in its global reputation, and as Lilian Roger, general manager, Downtown Rotana Manana, explained, the government has been continuously investing in sustaining this position.
OVER THE PAST DECADES, BAHRAIN HAS TAKEN SIGNIFICANT STRIDES TO DIVERSIFY ITS ECONOMY AWAY FROM HYDROCARBON REVENUES, CONSEQUENTLY INCREASING THE CONTRIBUTION OF OTHER SECTORS TO THE NATIONAL