In a recent report released by the WEF comparing the level of safety in 136 countries, Jordan ranked as the 38th safest global destination for tourists and the fifth in the Arab world.
With this in mind, Twaissi underlined the importance of word-of-mouth in promoting the destination’s profile as a stable business and leisure hub.
Likewise, Hossam Maghyerh, general manager, Enjoy Jordan, stressed the significance of utilising social media to present the true image of Jordan, while correcting misconceptions and stereotypes related to the Middle East region.
Bashar Anqour, general manager, Adam Travel & Tourism, elucidated that two key reasons behind the rising role of Jordan as the regional business centre is the high level of services, and stability.
He further elaborated, “As a result of [high standards and safety], Jordan’s travel industry is focussed more on the business travel sector in order to [maximise the] niche, and the results [are] very promising.”
Speaking in approval, Talhami emphasised that JTB’s actual strategy for the next three years encompasses specific attention to achieve growth in the profitable business travel sector.
Meanwhile, Jordanian hoteliers agreed on the pivotal role of the MICE segment for the prosperity of their businesses.
Twaissi expressed, “Jordan’s MICE industry continues to develop.
As a country we recognise the demands of the meetings and incentive market and strive to exceed expectations.”
Koth confirmed and exemplified, “Business travellers are of utmost importance to our hotel.
Whether individually or for conference and events, they form, with more than 60 percent [of total guests], a strong foundation of our business success”.
Fostuq elaborated that the majority of the hotel’s guests are of corporate and diplomatic nature, representing the main target audience for which the establishment caters to with its top of the line facilities.
IN LINE WITH TRENDS
Jordan does not only appear to be well in line with other Middle Eastern destinations, competing to develop more modern and technologically advanced facilities to boost the attractive niche, but it seems that the country has found its own way of luring such visitors.
Well informed about the trends and rising demands among MICE travellers, the service providers keep revamping their offerings to cater to all interests.
Listing the factors which make Jordan an ideal MICE destination, Twaissi stated, “[…] The country has almost all the big hotel brands one can think of [...] , providing fully equipped rooms for conferences and banquets with top class facilities and specialised services to cater for the sector.”
While highlighting that the corporate groups have an enormous choice of exciting locations able to host all types of events, she further described, “People and businesses choose Jordan because they want the mixture of ancient and modern.
Jordan has the unique ability to create a striking contract between the past whilst offering a bright future.”
Discussing the current trends among business travellers and corresponding offerings, Ajami, elaborated, “MICE travellers and event organisers are continuously searching for locations that provide holistic and comprehensive solutions that incorporate accommodation, catering, technology and entertainment.
[...] Throughout the Kingdom [...] the country has witnessed several multi-million dollar MICE investment projects.” He further pointed out that business stakeholders opting for KHBTCC can take an advantage of 27 conference halls across three stories and 1,310m² of exhibition space equipped with state-of-the-art business amenities.
Adjacent to Hilton Dead Sea Resort & Spa, delegates are able to seamlessly access accommodation and dining, in addition to leisure and entertainment options.