TUNISIA: Holistic Experience (Part 2)

One of the most powerful global travel trends in recent years is the hunger for all things to be authentic and unique to the place.

Tunisia, with its more than 1,000 years of sophisticated, nature-based traditional wellness and beauty systems, embracing indigenous experiences, products and design, constitutes a real sanctuary devoted to wellness.

In addition, the country’s gastronomic offering comprised of unifying elements including olives, olive oil, spices, and fresh vegetables come to complement the definition of well-being.

As Derbel Ben Cherifa pinpointed, wellness is a deeply rooted tradition in the country, dating back to the Roman times and she further added that the success of this tourism niche is based on the country’s four main ingredients: fresh air, nature, culture and adventure.

Aiming to attract guests wishing to immerse in wellness, fitness and healthy lifestyle choices, Mövenpick Resort & Marine Spa Sousse, offers a wide range of body treatments, exercise and healthy, locally sourced food, promoting a balanced approach to health and well-being in its luxurious and deeply relaxing surroundings.

Incorporating elements from thalassotherapy and other more hands-on therapy techniques, the address’ signature spa encourages visitors to actively participate in the selection and creation of a personalised programme.

As Maghrebi underscored the resort pays significant attention to the context of eating, providing always the right setting in order to further enhance guests’ experiences. “Amongst [these] dining options, we have the pleasure to propose some signature dishes as part of the gourmet experience.

For example, we serve freshly caught fish right on the beach at The Levant Grill restaurant [and] we serve delicious couscous within the Tunisian themed night,” he added.

Offering a diverse range of local and international cuisines including Spanish, Japanese and fusion dishes, the resort started targeting local guests with the launch of La Villa restaurant, serving traditional Tunisian dishes, which achieved good performances during Ramadan.

Moreover, and in order to encourage more local people to taste new flavours and experiences, the address is planning to organise two gastronomical weeks during the last quarter of this year.

REBUILDING CONFIDENCE

In line with the country’s revised legislation, Tunisia started attracting an increasing number of large international hotel brands including Four Seasons Hotels and Resorts, Hilton and The Ritz-Carlton Hotels, feeding into the country’s diversification attempts.

At the same time, local investors are looking to turn certain abandoned hotels into large hospitality infrastructures for foreign medical tourists.

Beyond the traditional mass-market segment, the country is looking to diversify its offering by expanding its wellness facilities and developing alternative forms of accommodation such as bed and breakfast along with vocational rental home options.

In conclusion, several promotional shows took place in the country this year, including the 23rd edition of the International Tourist Market, while for the first time, Tunisia participated in the UK’s biggest and most important food and drink trade show IFE 2017, in order to promote its packaged olive oil, reinforcing the presence of Tunisian brands in a promising market.

With a huge influx of Russian tourists, coupled with growing internal tourism and rising influx of travellers from North Africa and GCC regions, the country’s industry can be cautiously optimistic about its near future prospects.