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Dubai Creek Dubai Creek

DUBAI: Collaboration Key (Part 3)

In order to accomplish its goals of broadening its tourism offering and increasing awareness of the emirate, DTCM has formed working partnerships with both public and private sectors in Dubai and abroad.

Hoffmeister confirmed, “Rotana participates in all major trade shows internationally to showcase and advertise not only our own hotels, but also the destination.”

Along with holding meetings with DTCM, Sokhan said Al Khoory Hotels have an advantage in that its online promotions are linked to DTCM’s portal, giving the group global exposure and a competitive edge.

To further understand travellers and their expectations to ensure tourism providers maintain a high reputation, Karim Bizid, general manager, The Oberoi, Dubai, reported that DTCM launched an initiative focussed on the feedback of tourists.

“[...] The report, Digital Reputation Report, carefully observes the comments and experiences posted by travellers in all digital mediums including social media.”

In an effort to impress and intrigue potential customers, Lennard Otto, CEO, IMG Worlds of Adventure, divulged that, in partnership with DTCM, the company took a life-size animatronic dinosaur to the arrivals area of Dubai International and offered free tickets to travellers.

As the momentum of the destination’s growth shows no signs of stopping, and its tourism industry is aligned to achieve the same goal, Dubai offers a whole world of experiences for travellers.

As Nikhil Kilpady, regional sales and marketing manager, Middle East, Cathay Pacific Airways, summarised, “Dubai is a destination that continues to evolve, expand, and develop, providing a new experience on each return visit.

The investment in tourism continues to increase, with the level of hospitality and Dubai’s core roots remaining at the heart of every visitor journey.

[...] There continues to be a wealth of activities and interactions for a wide traveller demographic that will continue to hold its appeal for years to come.”